Founded in 2020 by Mario Dedivanovic, one of the world’s most acclaimed, followed and influential makeup artists, known for creating the most flawless version of a person’s natural beauty. The products are designed to recreate Mario’s signature techniques, using the highest quality formulas with effortless application. The line was received with acclaim by press and consumers alike, winning an Allure Best of Beauty Award, and becoming a top-ranking brand at Sephora. It is available worldwide in more than 2,000 distribution points.