Since its beginnings, Alem Comunicación has worked with specialists in its field: lifestyle and beauty. This provides us with unique expertise and a global perspective.
We offer 360º communication based on an understanding of the brand and its positioning, and we align ourselves with each client’s objectives with the highest level of personal and professional commitment.
The Alem Comunicación team is led by:
Leading journalist who has specialised in the beauty sector for more than 30 years. She has worked in radio, television, and has appeared on some of the most important mastheads in the country such as Cosmopolitan, Vogue, In Style, XL El Semanal, Mujer Hoy, and Hola among many others. Her experience provides her with very organic, intuitive knowledge on cosmetics, the beauty industry, and the needs of journalists, editors, and reporters. At the same time, this experience provides a unique perspective on the beauty market.
With a degree in Business Administration and Management, after working in publicity for almost a decade, he made the leap “to the other side” as an Account Executive for the firm Elizabeth Arden before becoming a partner at Alem Comunicación.
His exhaustive knowledge of editors, bloggers, and influencers, as well as his extensive experience—over a decade—in communications strengthen the smooth and direct relationship our team has with the media.