Rare Beauty


Rare Beauty is the brand created by Selena Gomez to break the unrealistic standards of perfection. Makeup made to feel good, without hiding what makes you unique, because Rare Beauty is not about being someone else, but being who you are.

Their mission is to help everyone celebrate their individuality by redefining the meaning of beauty. Promoting self-acceptance and give people the tools they need to feel less alone in the world. ​