It is an Italian cosmetics brand conceived and founded in 2015 by Cristina Fogazzi. Currently, it is the number 1 selling brand in the online channel, it is present in 874 points of sale. It has more than 100 references in all beauty axes – skincare, bodycare, makeup, fragrances – developed specific products for the needs of all consumers, offering a complete line of cutting-edge facial and body treatments.